Sr. Digital Marketing Manager – B2C – Bangalore

5 - 10 Years

Job Description

Understand business goals, brand objectives and target audience to support strategic plan which is created by B2C Commerce Leader.

Work with cross-functional team members and external partners to plan and execute digital campaigns that span a variety of objectives.
Help manage relationships with approved vendors and media partners.

Help manage paid media budgets and billing.

Demonstrate the influence of paid media on the customer journey and demand to revenue conversion.

Set digital marketing ad KPI targets per media channel to accurately evaluate performances and optimize timely to deliver the best possible business result.

Integrate digital marketing tactics with overarching digital communication strategy for brands, categories and focus products to deliver seamless offline-online communication.

Manage all marketing, testing, and Optimisation initiatives within digital media channels including paid search, display ads, affiliates and others.

Implement always-on social campaigns for the selected countries as part of regional accelerated program
To be on top of new ad types that becomes available on digital marketing platforms.
Grow digital communications and social media capabilities across the region.

Investigate competitors demand generation programs and industries best practices to always seek for improvements
Become knowledgeable in, and an advocate of, brand guidelines and standards - ensuring that brand positioning, creative look-and-feel and key messages support the brand

Salary: Not Disclosed by Recruiter

Industry:Internet / Ecommerce

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Senior Management

Role:Head/VP/GM/ Mgr-Online/Digital Marketing

Employment Type:Permanent Job, Full Time


Desired Candidate Profile

MBA with 5-10 Years of experience in Digital Marketing in B2C.


PG:MBA/PGDM - Advertising/Mass Communication, International Business, Marketing

Company Profile

Careernet Technologies Pvt Ltd

Careernet Technologies Pvt Ltd

Established in 1999, CareerNet is the leading provider of Talent Acquisition and Recruitment Process Outsourcing solutions to the Technology, Knowledge Services, Banking and Financial Services sectors in India.

The leadership team has several decades of collective experience working for global services and consulting firms and are alumni of premier educational institutions in India.

At CareerNet, we proactively build and maintain enduring relationships with high quality professionals through the lifecycle of their careers.

We carefully nurture these relationships with the support of our world-class technology platform and provide personalized attention to each applicant; advising them on their career paths and helping them navigate through the recruitment process, enriching the overall relationship.
View Contact Details+

Recruiter Name:Avinash

Contact Company:Careernet Technologies Pvt Ltd


Reference Id:Digital Marketing - B2C