Key Roles and Responsibilities
Provide the vision & direction needed to make a global SaaS Brand and drive
execution on the same
Lead and develop Product positioning and messaging by understanding our brand,
customer needs, product roadmap, market trends, and competitive landscape
Conduct market research and competitive analysis to make recommendations on
segmentation and targeting strategies
Use data-driven marketing strategy to identify trends/patterns and opportunities for
innovation, and make optimization recommendations across the buyer’s journey.
Develop an inbound marketing engine which will align the company toward focus markets
and industries to generate high quality leads
Partner with sales, customer success and product leadership to drive pipeline and
Leverage paid & organic marketing channels to drive top funnel, lead velocity and
Explore new channels for customer acquisition.
Build, Lead, motivate, mentor, and grow a high performing marketing function.
What do you need to do well in this role?
8+ years of overall marketing experience.
Minimum 4+ years of having led multi-skilled marketing teams
Strong creative & soft skills combined with an affinity for data.
Deep functional expertise in any at least one key aspect of marketing - Performance
marketing, digital brand building, social media marketing, SEO, content marketing or
customer engagement via content & marketing automation.
Experience with B2B/ SAAS products at an early stage selling to US and SEA would be a big
Highly organized and autonomous, but also collaborative and able to work
Ability to make decisions in a changing environment, anticipate future needs and drive
And most importantly, you should be fun to work with.Roles and Responsibilities
Salary: INR 25,00,000 - 40,00,000 PA.
Role Category:Senior Management
Role:Head/VP/GM/ Mgr-Online/Digital Marketing
Desired Candidate Profile
UG:B.Tech/B.E. - Any Specialization
Careernet Technologies Pvt Ltd
Contact Company:Careernet Technologies Pvt Ltd