Augment awareness of the Organization based on the company's vision, key strengths and business strategy. Build a preference for the company's offerings.
Creating and implementing successful branding and marketing initiatives. Planning initiatives to improve visibility and achieve business objectives of the Organization.
Successful implementation of the projects; successful activity every quarter besides long term projects. Planning and supervising brand campaigns and communication plan.
Increase the presence of the Organization on offline & digital platforms, social media E. Increase media coverage for external Communication on offline & digital platforms
Position the company's senior management and spokespersons as thought leaders in the industry. Handle media crisis if any. External Communication - Media, PR, Events & Sponsorships
Improved engagement with the employees while ensuring all communication adhere to the appropriate standard and guidelines Internal Communication
Design and co-ordinate media campaigns, advertising and all kind of PR visibility on mass media (print, outdoor & television), digital, online and social media I. Conduct marketing research to support any required project and keep updated with latest current trends and guidelines
Compile, develop and execute the firm’s marketing plan, in line with the business strategy as decided and communicated by the firm’s management
Contribute to the development of the marketing strategy and manage the detailed marketing plan as per a defined schedule.
Strategize, execute and monitor all brand visibility implementations across all ATL, BTL. Outdoor, Digital & Social Media platforms
Lead and develop a team to implement successful brand audits, compliance & internal audits across all brand extensions and platforms with due record keeping and audit trail.
Monitor the performance of all marketing initiatives in the form of ROIs, engagement and surveys. Share key findings in collaborative manner with other functional heads and incorporate the findings for future strategy.
Ensure the highest possible return on investment for Company media to contribute to increasing market penetration and competitive presence.
Increase awareness and maximize the use of offline & online media.
Create, adapt and manage central guidelines for local implementation
Develop, in close co-operation with the media agency, a negotiation strategy to maximize ROI on the media investments for the category.
Actively advise Brand and Marketing managers on Media opportunities.
Provide the business with concise and timely management reports on the market conditions and opportunities.
Experience in management of Creative, brand design, Strategic Brand Planning
Experience in Campaigns in ATL, BTL, Digital & Social Media, Digital & Online
Experience in Corporate Communications and Employee Communications
Salary: INR 40,00,000 - 60,00,000 PA.
Role Category:Senior Management
Desired Candidate Profile
Careernet Technologies Pvt Ltd
A Big Group into Life Insurance
Contact Company:Careernet Technologies Pvt Ltd
Reference Id:VP– Brand & Communications